Thousands have targeted Hamilton on a voodoo style website, taunting him about the colour of his skin in a vile campaign that reprised the abuse he received at the start of the year in Barcelona.
More than 16,000 racist messages using terms like "nigger" and "half-breed" have been posted on a Spanish website.
It encourages visitors to leave imaginary nails for Hamilton on a computer mock-up of the Interlagos racetrack. Spanish fans of Hamilton's rival, Fernando Alonso, are believed to be behind the outrage. One, calling himself David, left a message saying: "---- you -------. Monkey."
Another, dubbed Hamilton a conguito – a type of chocolate sweet with racist overtones – and wrote: "Conguito, you are going to die."
One left a nail out near the finishing line on lap 12. Other messages read: "Half-breed, kill yourself in your car," and "I hope you run over your dad in the first pit stop, Hamilton."
Formula One's ruling body, the FIA, who launched an anti-racism campaign following the abuse that Hamilton received at the hands of fans with
blacked-out faces during the Barcelona test in February, condemned the latest attack.
A spokesman said: "Discrimination and prejudice have no place in sport and society. Everybody in our sport will join us in condemning these abusive, hateful comments."
A spokesman for Hamilton's team, McLaren, said: "McLaren was one of the earliest supporters of the FIA's 'Every Race' campaign. We echo the position of the FIA in response to this latest episode."
Hamilton was booed and racially abused as he tested a new car in Barcelona in February. England's footballers were subjected to racist chants during a friendly against Spain at Real Madrid's Bernabeu Stadium in 2004. Sections of the Spanish crowd made monkey chants when Ashley Cole, Shaun Wright-Phillips and Jermaine Jenas touched the ball.
The same year former Spanish coach Luis Aragones was fined more than £2,000 for making racist remarks about Arsenal player Thierry Henry.
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